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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Apr 27, 2018

Salespeople can sell more by incorporating data science and technology into the way they actually sell. Data science offers reliable answers to the questions salespeople ask most often, such as: Where should I focus my time? Who should I sell to? What actions should I take? Data science can do this because it is able to weigh thousands of attributes that make up an ideal prospect or next best action in a way that the human brain simply cannot. Reps need this superpower incorporated into the way they work both in and out of the CRM.  Guest: Gabe Larsen, VP at InsideSales.com

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