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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Training for Results Formula | 427 0
Jul 10, 2024

Key insights

  • Using a three-part formula can help you train or coach more effectively by allocating time strategically during your sessions.
  • Take one-third of the time to explain the concept, and the second third to showcase it in action.
  • Implementing concepts in real life is where the real understanding comes from in training for results.
  • The key to effective training is not just explaining concepts and providing examples, but also showing how to apply them to real business situations.

 

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