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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Aug 27, 2025

Compensation and Motivation

🏆 The most motivated salespeople achieve a great balance between loving their product and feeling financially appreciated by their company through an effective compensation plan.

💰 Salespeople require monetary compensation, not just gratitude and joy, to pay bills and stay motivated in delivering value-centric, customer-focused service.

Sales Performance Framework

📊 The "left side of the ledger" in sales represents what salespeople do for customers, while the "right side" reflects their financial rewards, forming a holistic performance framework.

Management Strategy

👔 Managers should prioritize creating a compensation plan that excites and motivates salespeople to provide value-centric, customer-centric service on behalf of the company.

Employee Appreciation

🌟 Companies can demonstrate appreciation for salespeople by implementing a compensation structure that aligns with their efforts in delivering customer value and achieving sales targets.

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