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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 16, 2025

Balancing Value and Business Sustainability

  1. 🚫 Giving away excessive value without proper boundaries can lead to financial loss and burnout, highlighting the importance of setting clear expectations with clients.

  2. 📊 Measuring results and tracking impact of free services (e.g., web hosting, design) is crucial to ensure the investment is worthwhile and to identify areas for optimization.

Mindset and Strategy

  1. 🧠 Shifting from an employee mindset to an ownership mindset is essential for business success and sustainable value creation.

  2. 💼 Implementing a strategic approach to giving away value can help businesses grow while avoiding potential pitfalls of overextension.

Customer Relationship Management

  1. 🤝 Balancing the desire to be helpful with the need for profitability is key to maintaining healthy, long-term customer relationships and business growth.
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