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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
May 21, 2025

Rapid Response Impact

  1. 🚀 Responding within 1 minute to sales inquiries increases deal closure chances by 391% (Lead Response Management study) or 114% (Velocity study) compared to no response.
  2. ⏳ Delaying response by 24 hours drastically reduces deal closure chances to 17% (Lead Response Management study) or 3% (Velocity study) compared to no response.

Voicemail Strategy

  1. 📞 Leaving 2 voicemails during a 6-call strategy boosts deal closure chances by 34%, while leaving 5 or more voicemails decreases chances to less than 0%.

Time Sensitivity

  1. ⏰ Waiting 30 minutes to respond decreases deal closure chances to 62% (Lead Response Management study) or 72% (Velocity study) compared to immediate response.

Connection Opportunity

  1. 🤝 Responding within 1 minute allows sales teams to connect with prospects and pitch their product or service, significantly increasing deal closure potential.
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