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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Dec 19, 2024

Structured Sales Approach

🎯 The Presentation Power Model offers a 6-step structured approach for B2B and transactional sales presentations, focusing on product knowledge, strategic questioning, proof provision, objection management, pricing presentation, and success roadmapping.

Value Proposition

πŸ’‘ Crafting a compelling value proposition that prompts prospects to ask "How do you do that?" is crucial for capturing interest and initiating meaningful sales conversations.

Objection Handling

πŸ›‘οΈ Effectively anticipating and managing both stated objections and unstated concerns is key to addressing potential roadblocks in the sales process and building customer confidence.

Implementation Planning

πŸ—ΊοΈ Providing a detailed path to success with a step-by-step implementation plan demonstrates thoroughness and instills confidence in the customer about the product or service rollout process.

Adaptability

πŸ”„ While the Presentation Power Model is effective for B2B and transactional sales, it's important to recognize that it may not be suitable for all sales situations, highlighting the need for adaptability in sales strategies.

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