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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Sep 8, 2025

The Cycle of Success

  1. 🔄 Attitude leads to activity, which leads to achievement, which reinforces attitude in the "wheel of success" cycle.

  2. 🎯 Results guarantee a good attitude, not vice versa, as achieving goals validates one's approach and boosts self-esteem.

Overcoming Procrastination

  1. 🏋️ Jordan Peterson's strategy of "lowering the bar" involves breaking goals into smaller, manageable sub-goals to build momentum and confidence.

  2. 📚 Example: To read more books, start with one page a day and gradually increase, creating a habit and overcoming procrastination.

Momentum and Motivation

  1. 🚀 Getting results drives a good attitude, creating a positive feedback loop where small achievements lead to greater goals and motivation.

  2. 💪 The "Peterson principle" of breaking down activities into achievable sub-goals is a powerful strategy for overcoming procrastination and achieving success.
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