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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Feb 4, 2021

In 17th century Japan, there was a samurai so skilled that myths started to grow about him while he was still alive. After his death, he became a legend of supernatural skills with the sword. His name was Miyamoto Musashi, and he is known to have gone undefeated after more than 60 duels. Interestingly, not only was Musashi a master swordsman, he was also a poet, an artist, and a philosopher.

He wrote a book containing what he considered to be the ideal qualities of a samurai. The Book of Five Rings.  In order to understand the business applications of The Book of Five Rings, we must first understand its originin Japanese culture. 

The book is divided into five chapters based on the five elements of Japanese Buddhism: earth, water, fire, wind, and emptiness. 

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