🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours.
🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentiment tend to be negative during this workday period.
🔬 The Linguistic Inquiry and Word Count (LIWC) tool analyzed 500 million tweets from 2.4 million users in 84 countries over 2 years to determine tweet sentiment during different time slots.
📊 Sentiment analysis of tweets revealed two positive periods (5am-8am and 5pm-11pm) when people are more likely to engage positively, and a negative period (8am-5pm) when moods tend to be lower.
📉 People's moods and sentiment tend to be positive in the morning and evening, but negative during the workday period, with a significant decline in positivity around 2-4pm.
🎯 Disqualify prospects quickly to save time and money, as faster disqualification leads to more efficient use of resources.
💼 Establish clear boundaries and specific requirements for working with clients, such as minimum budget, project size, location, time commitment, and payoff structure.
💰 Qualify by value by setting a Minimum Value Proposition (MVP) that clients must meet, such as a minimum budget or project size, to ensure alignment with services offered.
🚩 Disqualify clients based on situational requirements, such as too many people involved, too many departments, and certain scenarios to avoid wasting resources on unqualified prospects.
🤝 Evaluate clients based on personality and ethics, including trustworthiness, reasonableness, and willingness to follow recommendations to ensure a good working relationship.
The Sales Influence Podcast episode "Spin the Value Arrow" discusses tailoring B2B sales presentations to resonate with different decision-makers. Victor Antonio, introduces the "value trinity": increasing revenue, reducing costs, and expanding market share, as the primary concerns of business owners. He argues that effective selling involves understanding which of these concerns is most important to each stakeholder involved in a purchasing decision, such as the CTO, CMO, and CFO. The podcast challenges listeners to create both a comprehensive sales presentation addressing all key interests and shorter, specialized presentations focused on the specific priorities of individual decision-makers.
🏠 Visualize a house with 5 points to represent the top 5 customer priorities, organizing them in order of importance and checking off each point during the presentation.
🔄 Utilize the "say-ask-do-show" formula for each priority: say what you want to discuss, ask questions to gather information, do an engaging activity, and show a visual aid or demo.
📊 Create a "say-ask-do-show" matrix by listing the 5 priorities and filling out corresponding actions for each element of the formula.
🎯 Focus on the top 5 priorities that customers care about, ensuring your presentation addresses their most important concerns and interests.
📈 Incorporate demos, case studies, and other visual aids to effectively sell each issue or priority, enhancing the impact of your presentation.
Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing it with perceived value and context, making it enticing for the recipient. Using his podcast as an example, Antonio demonstrates how establishing a need and desire precedes the free offer, significantly increasing engagement. He contrasts this with simply stating a free offer, highlighting the importance of creating contextual value to overcome skepticism and the perception that free items lack worth.