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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: February, 2025
Feb 25, 2025

Mindset and Focus

🎯 Focusing on objectives rather than obstacles is key to achieving success, as it creates motivational momentum that helps overcome challenges.

🧠 The attitude towards an objective drives behavior, which in turn drives consequences, highlighting the importance of maintaining a positive mindset.

Overcoming Obstacles

🚀 When faced with obstacles, concentrate on how to get around them rather than dwelling on why you can't achieve your objective.

💪 People who focus on objectives tend to find ways to overcome roadblocks, while those fixated on obstacles often give up when faced with difficulties.

Optimism vs. Pessimism

🌟 An optimistic mindset focuses on what you want to achieve, whereas a pessimistic or cynical mindset dwells on what prevents you from reaching your goals.

Feb 19, 2025

Consistency and Value Creation

  1. 🎯 Consistency in creating valuable content is the key to attracting business and relationships, leveraging the principles of law of attraction and value attraction.

  2. 💪 While intensity and passion are relatively easy to achieve, maintaining consistency in content creation is challenging, especially when relying on external validation.

Content Creation Strategy

  1. 🔄 Daily effort and staying up-to-date with industry knowledge are crucial for consistent value content creation, which becomes difficult without enjoying the process.

  2. 📊 Creating valuable content consistently is essential for sales success, enabling salespeople to understand customer needs, pain points, and industry trends.

Long-term Business Impact

  1. 🌟 Consistent value content is vital for long-term success, helping salespeople build trust, establish credibility, and attract repeat business.
Feb 18, 2025

Authenticity in Sales

🔑 Authentic selling involves being open and honest, connecting with clients as individuals rather than labels, and focusing on building genuine relationships and trust rather than saying the "right" things.

💡 The key to authenticity is trusting oneself enough to be open with clients, requiring self-awareness, self-acceptance, and self-trust, rather than trying to manufacture or learn it from others.

Personal Approach

🌟 Effective selling comes from embracing one's unique strengths, communication style, and approach, rather than copying successful salespeople or seeking external approval.

Emotional Connection

❤️ Authenticity's power lies in its ability to connect with clients on a genuine and emotional level, building long-term relationships that are more valuable than simply closing deals.

Embracing Imperfection

🔓 Authentic selling involves being real and vulnerable, embracing imperfections and learning from mistakes, rather than striving for an unrealistic image of perfection.

Feb 14, 2025

Emotional Intelligence in Sales

🧠 Cultivate an "attitude of gratitude and latitude" by appreciating what you have and giving people more breaks, understanding that humans make mistakes and are often going through personal challenges when they act out.

🎭 Practice empathy in sales and personal relationships by considering the fundamental attribution error and trying to understand others' perspectives rather than assuming their actions are about you.

Mental Energy Management

⏳ Avoid wasting mental energy on issues that won't matter in 24 hours or less, including customer interactions, confrontations, and negative news, focusing instead on what you can control.

🎢 Moderate your emotions by avoiding extremes in response to both positive and negative events, maintaining an even keel to prevent emotional rollercoasters and disappointment.

Personal Growth

🌱 Grow your "empathy tank" by being more understanding and forgiving of others, which helps maintain composure and prevents being thrown off balance by others' actions.

Feb 11, 2025

In this episode of the Sales Influence podcast, Victor talks about upsell conversation starters to use during sales pitches. 

Feb 7, 2025

Upselling Techniques

🔍 "Will that be enough?" creates artificial scarcity, prompting clients to question their initial purchase and potentially buy more.

💡 Casually mentioning additional products with "By the way" serves as an effective upsell conversation starter for complementary items.

🗣️ "Now that you mentioned that" allows for immediate response to client statements, introducing relevant upsell opportunities they may not have considered.

Effective Implementation

🤔 Upsell phrases should always be accompanied by a "reason why" to provide value justification and facilitate informed decision-making.

🔄 Upsell techniques can be applied beyond capacity-limited products, extending to various situations and unrelated items to increase average order value.

Feb 4, 2025

Credibility and Trust

🎯 Presenting rounded numbers instead of precise figures can trigger skepticism and damage the credibility of the entire presentation.

🔍 A single instance of inaccurate data can lead audiences to question the truthfulness of everything else said, creating a cascade effect of lost trust.

Data Integrity

📊 Using "lazy math" or presenting numbers without proper backing from studies risks being caught in falsehoods, jeopardizing the presenter's overall message.

Effective Communication

💼 Salespeople must ensure their presented numbers are accurate and backed by data, avoiding the temptation to round for convenience (e.g., presenting 31% instead of 25%).

Impact of Misinformation

⚠️ Even if 99% of a presentation is truthful, a single incorrect point can significantly impact the presenter's credibility, potentially killing their credibility entirely.

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