I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT!
Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
Creating and sharing valuable, targeted content that addresses customer needs and questions can establish authority, drive traffic, and enhance conversion rates for your website.
00:00 📈 Create and share valuable content online to establish yourself as an authority and attract more traffic and leads to your website.
01:07 🔍 Understand your customers' common problems and questions to create targeted content that addresses their needs.
01:41 📝 Catchy title templates can enhance your content by addressing common customer questions and filling in the blanks for articles, blogs, or podcasts.
02:31 📝 Create engaging content by addressing customer comparisons, timing questions, handling inquiries, and problem-solving solutions related to your products or services.
04:00 💡 Generate engaging content ideas by addressing common questions and concerns about your product, such as effectiveness and key considerations before purchase.
05:00 📝 Commit to creating weekly content by addressing common client questions and solutions to enhance your online presence and attract customers.
06:25 📈 Creating engaging content like articles and podcasts drives traffic to your website, significantly boosting conversion rates as visitors are already familiar with your brand.
07:11 🎤 Great speakers prioritize their audience's needs and success over their own appearance or performance.