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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 16, 2024

Building trust, demonstrating expertise, and keeping the customer's best interest in mind are essential for overcoming indecision and closing deals.

  • Clients who can't make decisions are often afraid, and it's the salesperson's job to reduce their anxiety and address their concerns.
  • Create a sense of urgency to push potential customers to make a decision and act now.
  • Building trust with clients involves empathizing with their point of view and being a subject matter expert in your product.
  • Understand and communicate the differences between your offerings, demonstrate expertise in the market and business, and show the customer that you have their best interest in mind to build trust.
  • Understand and guide customers towards a product that will help them without overselling or underselling, positioning yourself as a subject matter expert to build trust.
  • Build trust, demonstrate expertise, and keep the customer's best interest in mind to overcome indecision and close the deal.
  • Close more deals by demonstrating subject matter expertise, keeping the client's best interest in mind, and connecting with them to make a buying decision.
  • A great speaker delivers real content, engages the audience, and motivates them, but the most important thing is to make the client look good.

 

Summary for: https://youtu.be/ZQlw3XCFRMA by Eightify

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