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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 8, 2025

Mindset Shift for Sales Success

🔑 Losing clients is always the salesperson's fault, not the competitor's, as clients are lost due to inadequate service, not because they are "stolen".

Characteristics of Successful Salespeople

💡 Top-performing salespeople who exceed quotas consistently exhibit a continuous learning mindset, always seeking to improve despite their success.

🏆 Salespeople "killing their numbers" are typically the most receptive to training and new information, demonstrating a strong desire to learn and grow.

Challenges with Underperforming Salespeople

⚠️ Know-it-alls who are not meeting sales targets are often the most resistant to sales training, despite being the ones who need it most.

🚫 Salespeople struggling to hit numbers frequently show the highest resistance to learning and development opportunities, hindering their potential for improvement.

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