This is a great AI conversation with Bornstein-HaCohen who joined Conversocial as COO in 2017 to oversee all commercial operations. Before coming on board, he achieved significant success growing and scaling companies with more than 15 years of experience in executive leadership positions at LivePerson, a leading Salesforce Consultancy and SAP. In early 2019, he was appointed Conversocial's president, expanding his responsibilities to include product and engineering oversight.