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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Feb 14, 2025

Emotional Intelligence in Sales

🧠 Cultivate an "attitude of gratitude and latitude" by appreciating what you have and giving people more breaks, understanding that humans make mistakes and are often going through personal challenges when they act out.

🎭 Practice empathy in sales and personal relationships by considering the fundamental attribution error and trying to understand others' perspectives rather than assuming their actions are about you.

Mental Energy Management

⏳ Avoid wasting mental energy on issues that won't matter in 24 hours or less, including customer interactions, confrontations, and negative news, focusing instead on what you can control.

🎢 Moderate your emotions by avoiding extremes in response to both positive and negative events, maintaining an even keel to prevent emotional rollercoasters and disappointment.

Personal Growth

🌱 Grow your "empathy tank" by being more understanding and forgiving of others, which helps maintain composure and prevents being thrown off balance by others' actions.

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