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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 22, 2025

The source contrasts an "employee mindset" with an "ownership mindset" through an illustrative anecdote about a restaurant visit. An employee mindset, exemplified by a server adhering strictly to rules even if it means losing business, focuses on doing the minimum and following policies without considering broader implications. Conversely, an ownership mindset, which the speaker advocates for, involves taking initiative, seeking solutions, and prioritizing the business's success as if it were one's own, leading to increased responsibility and a proactive approach to sales and growth within any company. The speaker emphasizes that adopting this mindset is crucial for personal career advancement and overall business prosperity.

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