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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 19, 2024

When presenting a product or service to a client, it is important to focus on understanding the customer's needs and presenting tailored solutions, rather than overwhelming them with too many features and justifying the price through a long presentation.

  • Stop overselling and value dumping when presenting a product or service to a client.
  • Building more value justifies the price and helps the customer rationalize, but quantity does not equal quality and can oversaturate the customer.
  • Overwhelming customers with too many features and not understanding their needs leads to value dumping and losing the sale.
  • Understand what the customer wants and needs, and present solutions tailored to their current and future needs.
  • Don't overwhelm customers with all the features of a product, focus on demonstrating what they need and establish value.
  • Focus on the essential features now, and mention future benefits to avoid overwhelming the prospect.
  • Be selective in presenting value, focus on how your product or service can help the client, and avoid justifying the price through a long presentation.
  • Sell more faster by delivering real content, engaging the audience, and motivating them to push beyond their comfort zone.

 

Summary for: https://youtu.be/-CTOiIcjQAw by Eightify

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