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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Jul 30, 2025

Overcoming Negative Programming

🧠 Negative self-programming, like "don't talk to strangers," can hinder sales performance by inducing fear and nervousness during interactions, impeding relationship-building.

🔄 To counter negative programming, delete limiting beliefs and replace them with positive alternatives, such as changing "don't talk to strangers" to "talk to strangers," fostering new opportunities and experiences.

Transforming for Sales Success

🎭 Successful salespeople must "not be themselves" by shedding negative programming and becoming open to learning new conversation and relationship-building skills.

🧠 Having the right mindset is crucial for sales success, as without it, even extensive training will be ineffective due to inability to connect and communicate effectively.

Understanding Limiting Advice

⚖️ "Grey programming" refers to well-intentioned but limiting advice that's never absolute, biased towards risk aversion, and can restrict potential and opportunities in sales and personal growth.

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