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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Apr 12, 2025

Accelerating the Sales Process

  1. 🚀 Immediately ask for pricing when a customer requests a proposal to potentially close deals faster, as time kills all deals and prolonged processes reduce closing probability.

  2. 💼 Utilize a 3-step process to confirm customer interest and fit: verify interest, ensure product/service fit, and validate features/functionalities, helping to evaluate interest levels and determine next steps.

Non-Verbal Communication and Prioritization

  1. 👀 Watch for micro-expressions and body language when presenting pricing to gauge customer reactions, providing insights into their budget range and interest level.

  2. 🏆 Mentally assign priorities to proposals based on customer enthusiasm to focus on promising leads and allocate resources effectively.

Strategic Timing and Trust-Building

  1. 🗓️ Insert start date questions early in the sales process, not at the end, to avoid pressuring customers and build trust, facilitating a collaborative relationship that enhances deal closure potential.
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