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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Mar 20, 2025

Key Pitch Strategy

🎯 The "two-minute pitch" is a powerful technique that uses five key numbers to quickly grab attention and convey value.

🔢 Memorizing five metrics and their corresponding explanations forms the core of this concise, impactful pitch strategy.

Practical Application

📊 Examples of effective metrics include years of experience, number of clients served, people trained, top companies using the product, and percentage increase in performance.

🗣️ This pitch format can be adapted for both presentation slides and personal verbal pitches, making it versatile for various sales situations.

Psychological Impact

🧠 The "two-minute pitch" acts as a pattern interrupt, effectively capturing audience attention through unexpected numerical data presentation.

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