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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Feb 18, 2025

Authenticity in Sales

🔑 Authentic selling involves being open and honest, connecting with clients as individuals rather than labels, and focusing on building genuine relationships and trust rather than saying the "right" things.

💡 The key to authenticity is trusting oneself enough to be open with clients, requiring self-awareness, self-acceptance, and self-trust, rather than trying to manufacture or learn it from others.

Personal Approach

🌟 Effective selling comes from embracing one's unique strengths, communication style, and approach, rather than copying successful salespeople or seeking external approval.

Emotional Connection

❤️ Authenticity's power lies in its ability to connect with clients on a genuine and emotional level, building long-term relationships that are more valuable than simply closing deals.

Embracing Imperfection

🔓 Authentic selling involves being real and vulnerable, embracing imperfections and learning from mistakes, rather than striving for an unrealistic image of perfection.

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