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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: Page 1
Apr 8, 2025

Presentation Structure

🏠 Visualize a house with 5 points to represent the top 5 customer priorities, organizing them in order of importance and checking off each point during the presentation.

Engagement Strategy

🔄 Utilize the "say-ask-do-show" formula for each priority: say what you want to discuss, ask questions to gather information, do an engaging activity, and show a visual aid or demo.

Planning Tool

📊 Create a "say-ask-do-show" matrix by listing the 5 priorities and filling out corresponding actions for each element of the formula.

Customer-Centric Approach

🎯 Focus on the top 5 priorities that customers care about, ensuring your presentation addresses their most important concerns and interests.

Visual Aids

📈 Incorporate demos, case studies, and other visual aids to effectively sell each issue or priority, enhancing the impact of your presentation.

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