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Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
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Sales Influence - Why People Buy!
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Now displaying: January, 2025
Jan 31, 2025

Closing Strategy

  1. 🎯 To "stick the landing" in sales presentations, conclude with your three strongest points and a clear call to action, such as asking when to begin based on the presented data.

  2. 💼 Focus on tangible, quantifiable benefits like time savings, increased conversion rates, and larger deal sizes rather than generic statements about service quality.

Presentation Technique

  1. 🖼️ Visualize the final slide containing three key data points summarizing main benefits, then deliver a powerful closing statement reinforcing these points before transitioning to the call to action.

  2. 🤐 After presenting the three strong closing statements, go silent to allow the audience to absorb the information and consider the call to action, which should request a commitment or next step.

Effective Communication

  1. 📊 Create a strong landing by providing tangible benefits, quantifying them with specific numbers, and then asking for the order or next step to advance the sale.
Jan 24, 2025

Uncovering Decision-Making Processes

🔍 To level up sales questions, ask "who else is involved" in the decision-making process and walk through the approval steps, including timeframes and sign-offs, to gain valuable insights and manage expectations effectively.

🏢 In B2B sales scenarios, typically 6-9 people are involved in decision-making, making it crucial to uncover the entire approval chain to avoid miscommunication and set realistic expectations.

Improving Question Quality

💡 The quality of questions asked during sales conversations is critical for gaining valuable information and selling effectively, requiring salespeople to constantly evaluate if they're asking the best questions to close deals.

Structuring Sales Conversations

🔢 To enhance question quality, start with a simple yes/no question, then ask "who else is involved," and finally walk through the approval process to uncover the entire decision-making chain and gain crucial insights.

Leveraging Insights for Sales Success

📊 By understanding the client's approval chain, including steps, timeframes, and sign-offs, sales professionals can use this information to manage expectations and close deals more effectively.

Jan 20, 2025

Value-Driven Motivation

🎯 Reminding yourself of the value you provide to clients and the motivation it brings can help regain energy and enthusiasm for sales activities, even when feeling unmotivated.

💡 Focus on the impact and benefits your offering delivers to clients, companies, and their employees, rather than just the product itself, to maintain motivation and drive.

Client-Centric Perspective

🤝 When struggling with motivation, consider how your product or service helps individuals, entrepreneurs, small businesses, large companies, and their employees, focusing on positive outcomes and results.

🌟 Understanding the default human tendency to help others and the value you provide in return can help maintain motivation and purpose in sales activities.

Resilience in Sales

💪 Focusing on the value you provide to clients can help maintain motivation and drive in sales activities, even when faced with rejection, disappointment, doubt, and the temptation to dodge responsibilities.

Jan 15, 2025

Strategic Targeting

  1. 🎯 Target high-level executives like directors, VPs, and CEOs as they are typically more open to new ideas and willing to listen, despite being harder to reach.

  2. 🧠 Create an ideal client persona based on specific roles (e.g., VP of Sales) and their motivations and pain points to tailor your approach effectively.

Empathy and Alignment

  1. 🤝 Empathize with executive challenges, such as a VP of Sales needing to generate an additional $5 million while hitting a $50 million target, to build rapport and address concerns.

  2. 📊 Understand the pressures and thought processes of executives, like a VP of Sales analyzing pipeline and forecast to achieve a 10% revenue increase, to align your product or service with their goals.

Decision-Making Focus

  1. 🔑 Connect with the right decision-maker who has the authority to make high-level decisions, enabling you to bypass gatekeepers and have more impactful conversations.
Jan 14, 2025

Post-Mortem Analysis

🔍 Conducting a post-mortem analysis after losing a deal is crucial for understanding the root cause of the loss and taking full responsibility, even if it's painful.

📊 Gathering insights from the customer through post-mortem questions helps improve future sales strategies and builds a foundation for continuous improvement.

Addressing Incumbent Competitors

🔄 Incorporating a switching strategy into sales presentations is essential when facing an incumbent competitor to address the customer's psychological fear of change.

Customer Decision-Making

😌 Customers often choose incumbent competitors due to their comfort level with existing relationships, even when new products exceed expectations in multiple areas.

Sales Confidence and Improvement

💪 Overconfidence in winning deals can lead to painful explanations to managers, but post-mortem analyses help rebuild confidence and proactively address customer concerns in future presentations.

 

Jan 12, 2025

Strategic Perspective Shift

  1. 🔄 Detach emotionally from sunk costs and imagine starting over today with new technologies and perspectives to gain fresh insights on struggling projects or businesses.

  2. 🧠 "Reset your mindset" by mentally walking away from failing endeavors, taking a step back, and reassessing your approach to get unstuck and find new solutions.

Objective Decision-Making

  1. 👁️ People with no emotional stake can make more rational decisions and identify necessary actions sooner, unhindered by personal investment.

Corporate Transformation

  1. 💼 Intel's transformation from memory chips to microprocessors in the 1980s demonstrates how companies can thrive by radically shifting direction, even when it requires monumental changes.

Overcoming Sunk Cost Fallacy

  1. 🎣 Sunk costs act as a psychological hook, keeping individuals trapped in negative paths due to the brain's reluctance to abandon previous investments.
Jan 9, 2025

Coaching and Training

🎯 50-60% of salespeople not achieving quota is frustrating companies, yet managers fail to properly train their reports, resulting in lost opportunities.

🏆 Top management should have one-on-one conversations with managers, asking how they learned to become great salespeople, inevitably leading to the answer of having a great mentor or coach.

Managerial Focus

💼 Managers prioritize hitting sales numbers and focus on top performers, making coaching new salespeople low on their priority list.

Effective Communication

❓ The power is always in the question, guiding managers to conclude they need to coach new salespeople through a series of questions rather than being told what to do.

Unsuccessful Attempts

📊 Companies are trying various methods to encourage managers to coach their salespeople, including emails, conference calls, and meetings, but these efforts are largely ineffective.

Jan 8, 2025

Psychological Techniques for Sales

🧠 Acknowledging potential resistance with phrases like "I know you might not want to" can lower buyer resistance and increase agreement rates by up to 50%.

🕰️ Offering flexible options and acknowledging time constraints (e.g., "Maybe now isn't a good time, but can we meet Monday for 30 minutes?") removes prospects from "reactance mode" and gives them a sense of freedom to choose.

Effective Communication Strategies

💬 Using variations of "I know you might not want to" followed by a request (e.g., "would you be willing to start next week?") can effectively frame sacrifices and increase compliance.

🤝 Recognizing the potential sacrifice for the client while highlighting long-term benefits (e.g., "it will save you headaches and money") can improve the likelihood of closing a sale.

Time Management in Sales

⏱️ Proposing brief, specific time commitments (e.g., "5-10 minutes next week") when acknowledging a prospect's busy schedule can make requests seem more manageable and increase the chances of securing a meeting.

Jan 2, 2025

Customer Empowerment

🔍 Provide options and agency instead of direct answers to give customers freedom to choose and a sense of control.

🤝 Frame questions as "A or B" choices rather than giving single answers to help customers feel less trapped.

Sales Technique

💡 Use "sales agency" approach by offering alternatives and options when asked for opinions.

🎯 Avoid telling customers what to do, instead present multiple possibilities for consideration.

Customer Psychology

🧠 Giving options helps customers feel more in control of their decisions and less pressured in the sales process.

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