Info

Sales Influence - Why People Buy!

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buyers are more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How People Buy"! Using the latest studies in consumer behavior and neuromarketing, you'll learn new ways to sell more effectively!
RSS Feed Subscribe in Apple Podcasts
Sales Influence - Why People Buy!
2025
March
February
January


2024
December
September
August
July
June
May
April
January


2023
August
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
April
March
February
January


2021
November
October
September
July
June
April
March
February
January


2020
December
November
October
September
August
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
September
August
July
June
May
April
March
February
January


2017
December
November
October
August
July
June
May
April
March
February
January


2016
December
November
October
September
August


Categories

All Episodes
Archives
Categories
Now displaying: 2024
Jun 14, 2024

Using weasel words undermines confidence in sales communication and it's important to eliminate them to build confidence and persuade customers effectively.

  • 00:00 Stop undermining your sales success and ability to persuade by using weasel words without realizing it.
  • 00:32 Customers want confidence to make buying decisions, so it's important to differentiate yourself when presenting your product or service.
  • 01:07 Using weasel words undermines confidence in communication with clients, so it's important to avoid them.
  • 01:45 Stop using weasel words like "could, might, may, probably" and be more assertive in your language to build confidence.
  • 02:22 Stop using weasel words in sales to avoid feeling better about not being pushy and start being more confident.
  • 02:44 Using weasel words like "might, could, may" kills customer confidence in making buying decisions, which is crucial in a market where products and services are almost identical.
  • 03:14 Stop using weasel words like "may, could, might" when selling, as it undermines your confidence and ability to convince others.
  • 03:35 Eliminate weasel words from your speech to boost confidence and sales.
    • Record yourself speaking, listen for weasel words, and eliminate them to improve your sales rates.
    • Be aware of and eliminate weasel words from your presentations and conversations to improve confidence and sales influence.
May 20, 2024

Here's a simple formula to follow when training salespeople or talking to customers to achieve higher retention.

May 13, 2024

TLDR: High-performing salespeople possess verbal acuity, are achievement-oriented, power users, have a dominant style, and are inwardly pessimistic, working collaboratively with high morale and accountability. 1. 00:00 Strong salespeople have verbal acuity, which determines their level of access within a company. 2. 01:27 High performers in sales have better verbal communication skills, are achievement oriented, and often have a background in individual or team sports. 3. 02:37 High performers use tools like CRM at a higher rate than low performers, which increases their chances of managing sales. 4. 03:17 Strong salespeople are dominant and proactive, while weak salespeople are submissive and reactive in their sales approach. 4.1 High performers have a relaxed dominant style in sales, while low performers have an anxious submissive style. 4.2 Weak salespeople are submissive and reactive, while strong salespeople are dominant and proactive in guiding the conversation. 5. 04:53 High performing salespeople have a higher degree of inward pessimism, which leads them to question deals more and qualify higher, despite projecting an outwardly optimistic attitude. 6. 06:10 High performers collaborate with sales managers on strategy and tactics, while low performers rely on managers for help, and high performers thrive in a company with defined moral compass and accountability. 7. 07:28 High-performing salespeople possess verbal acuity, are achievement-oriented, power users, have a dominant style, and are inwardly pessimistic, working collaboratively with high morale and accountability. 8. 08:32 Focus on delivering real content, engaging the audience, and motivating them to push beyond their comfort zone to make the client look good.

May 7, 2024

You will kill a buyers confidence when you use weasel words or ventilating modifiers.

Apr 26, 2024

Here are 4 ways to overcome price objections: 1) Compared to what 2) Cost of Inaction 3) Price versus Cost 4) Down selling

Jan 16, 2024

When I started using the script, it felt very unnatural. Then, after some time, I started adapting it a little bit, and it became more comfortable, and my close rate continued to go up. Why? I had gone through the process of ‘Shuhari,’ a concept in traditional Japanese martial arts that describes the stages of learning and mastery. It consists of three phases:

Shu (守 - "Protect"): In this stage, the learner follows the teachings of a master without deviation. It involves learning the fundamentals and techniques precisely as taught.

Ha (破 - "Detach" or "Break"): In this intermediate stage, the learner starts to break away from tradition. They explore variations, modifications, and adaptations of the learned techniques. This phase encourages creativity and a deeper understanding of the art.

Ri (離 - "Leave" or "Transcend"): In the final stage, the learner transcends the teachings and forms their path. They have internalized the principles and are no longer bound by the specific teachings of a master. It's a stage of self-discovery and mastery.

 

#shuhari #sellingstyle

Jan 9, 2024

In this session, you’ll learn the difference between how rational and emotional buyers make buying decisions.  You’ll also be asked to evaluate what type of speaker, presenter or trainer you are and why it’s critical that you align yourself and your material with their audience.  Whether you’re an entrepreneur, small business owner or executive, aligning with your audience will help you become more persuasive.  Lastly, you’ll learn the 3-Step BLEND formula for creating a presentation, speech or training material that connects with both rational and emotional buyers.

« Previous 1 2